J Brands Goes High-Fashion, Proves It’s SO Much More Than Just Denim

We can still remember our first pair of J Brand jeans: The utterly gorgeous dark wash, the soft, luxurious fabric, and the simple, time-defying shape. We were (and still are) amazed by them and their figure-shaping abilities. And, thankfully, as we have gotten older, J Brand has been able to keep up and continue to appeal to our ever-evolving sense of style. The latest example is the brand's beyond-downtown-chic fall '12 campaign, and corresponding collection that extends far beyond any expected denim trends.
Under the creative direction of Karl Temper (the man who breathed new life into Tommy Hilfiger, among other things) and lensed by Craig McDean, the newest campaign showcases how J Brand has much more up its sleeves trouser legs than just jeans.
Here, model Suvi Koponen exudes just the right amount of It-girl appeal in a look that mixes textures and fits into one charming two-tone ensemble we'd love to copy for fall. Who's with us?

Photo: Courtesy of J Brand

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