Glossier is now available in Sephora stores as well as Sephora.com and the Sephora app in the U.S. and Canada. “We are incredibly excited to enter our first-ever retailer partnership with Sephora," shared Glossier CEO Kyle Leahy in a statement. "They are an iconic, international retailer with an extremely loyal community and we know our customers want to find us there."
As far as Sephora's Glossier product assortment goes, it's quite vast: While items like exclusive merch (i.e. your fave soft hoodie) won't be available at this time, you can still shop all of Glossier's makeup and skin-care favorites. (Body Hero products are also noticeably M.I.A. for the time being.)
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“We couldn’t be more thrilled to welcome Glossier to Sephora," echoed Sephora EVP and global chief merchandising officer Artemis Patrick in a statement. "Our top priority is to curate the most exceptional collection of brands that shoppers around the world come to expect from us, as the leading global prestige beauty retailer." She later adds that Glossier is among the top-searched brands on Sephora.com that is not currently stocked at the LVMH-owned retailer, with searches spiking up to 200% within the past year.
And as wonderful as it'll be to be able to restock your Milky Jelly Cleanser alongside your other beauty essentials, one of the most exciting features of this new partnership will be that Glossier shoppers will now be able to earn those all-important Beauty Insider points on their Glossier purchases at Sephora. (Don't worry — you'll still be able to also shop the brand at Glossier.com and in Glossier's brick-and-mortar retail locations.)
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Like any company, Glossier has had its fair share of ups and downs in recent history. With any luck — and we'll certainly be cheering it on from the sidelines — its Sephora debut will mark a new chapter in the brand's history.
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