"Food media and kitchenware brands, in particular, have systemically erased the countless contributions in food of people color. But Traditionware is made for us, it is a celebration of our multi-ethnic heritages, and the traditions we hold dear," says Shahid, who is an immigrant from Pakistan. Her Iranian-American co-founder, Amir Tehrani, understands all too well what it was like growing up without seeing the food and rituals of his culture portrayed in the mainstream. The pair launched Our Place to fill that void with products that provide visibility and access to different cuisines. With Nowruz, the Persian New Year, happening later this month, developing a Traditionware collection inspired by age-old Iranian cooking techniques was a natural next step for the brand. And thus, the new Tahdig Trio — a $65 three-piece cookware set named after the crispy rice dish it was made for — was launched.
Traditionware is made for us, it is a celebration of our multi-ethnic heritages, and the traditions we hold dear.
That’s the thing about home-cooking. It is where love and identity are perhaps most fully expressed.
I just want to be able to stand at the intersection of all my different [cultures] and finally bring to the world the fullness of the power of who I am.