We all know that it's what's on the inside that counts, but that doesn't mean limited edition Mother's Day packaging doesn't add a little something-something to make the occasion feel a little more noteworthy. Beauty companies are well aware of this, so year after year, brands release covetable colorways and exclusive bundles that practically beg us to buy them for our moms.
Whether or not you're fortunate enough to be celebrating Mother's Day in person this year, we're making the case for picking a thoughtful beauty gift for her to open in front of you — even if that means planning a FaceTime date for May 10. Keep clicking for the best limited-edition Mother's Day beauty gifts to shop now.
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