The clinking of ice cubes in your cold brew is one of the lesser-appreciated sounds of summer. When it's a million degrees out and you feel like a slug, that sip of ice-cold coffee helps jolt you back to life in a way that, sorry, pumpkin spice will never be able to. And because our cold caffeine cravings are seemingly chronic this time of year, it's no shock that the most recent hair-color craze sweeping New York and L.A. is mimicking our go-to summer (and early fall) beverage of choice. They're calling it "cold brew" brunette.
NYC-based colorist Stephanie Brown (who says she's the inventor of the cold brew color) tells us that the key to achieving the shiny brown color is to ask your stylist to ribbon rich highlights and lowlights through your hair for dimension. "It’s all about swirling neutral and golden tones down the hair," Brown explains. "Just like when you pour a little bit of milk into your coffee."
Because we were so charmed by the idea of matching our hair to our cup o' joe, we asked three pro-colorists to break down everything to know about asking for, treating, and maintaining cold brew hair. We found out that the most important step is to keep the hair glossy — much like the wet condensation dripping down your cup.
Find your expert how-to guide and the dreamiest coffee-color hair inspiration to bring to your next appointment, ahead.
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Colorist Kimberly Bonondona tells us that she achieved this cool, slightly-rusty, cold brew color on jet-black hair by weaving a reddish-brown glaze through the shafts of the hair. For maintenance and to keep the color looking polished, Bonondona recommends a refresh glaze every 6 to 7 weeks.
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Bonondona tells us that the frosted balayage highlight is really easy to maintain with simple at-home color care. "After lightening, it's very important to use a good shampoo and conditioner to keep the hair healthy and prevent there color from fading," Bonondona explains. She always recommends Olaplex (both number 4 and number 5), or the Moroccanoil set.
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LA-based colorist Tauni Dawson tells us that transitioning to a cold brew shade is the perfect way to polish dull, grown-out highlights. For a quick fix, you can ask for a rich gloss all over (as opposed to a dye) that will help tone down super-bright babylights for a more uniform color.