I was in middle school back in 2005 when a book-focused internet marketplace site called Amazon announced a new feature called Prime, a membership service that promised to make shipping online orders faster and easier. Back then, the possibility of ordering your entire shopping list — from new bed sheets to the latest drugstore mascara — and finding it all sitting on your doorstep two days later — may have sounded like it was too good to be true. But here we are, over a decade later, on a Monday dubbed Amazon Prime Day, a Black Friday-esque event where prices for over a million products plummet for 36 hours.
As you likely know, Amazon Prime has become so popular that it's quickly become a destination for beauty as well as, well, everything else.. Today, the site is offering 40% off hundreds of items, so I decided to sift through the lot and put a full face of makeup to the test for this week's episode. Watch the video above to see which ones are worth adding to your cart before prices go back up.
There is a lot of product out there — some would say too much. At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team, but if you buy something we link to on our site, Refinery29 may earn commission.