Reading and watching the smattering of low-profile interviews and and press clips up until 2016, Soriano emerges as a figure who’s maddeningly difficult to pin down. His public persona seems unprovocative almost by design: in nearly every interview he recounts his design inspiration (“Old Hollywood”), his hobby (cooking), his hidden talent (he sings karaoke like Frank Sinatra), and his activism (LGBT rights). His Instagram and Twitter are strings of general hashtags and photos with C-list celebrities. His Instagram remained apolitical until November 2, 2016, when he posted a photo
of Trump and Pence with the caption “FASHIONISTAS UNITE!!! Proudly Made and Manufacturing in the United States of America #proudamerican #maga #vote #usa #DesignerLife. Predictably, the post has hundreds of comments on it bickering back and forth about Trump — but also about the discordance that Soriano, a gay immigrant, would be a Trump voter.