Milan Street Style Is All Gucci, Gucci, & More Gucci

If you're on the outside looking in (or really, if you're on the inside too), it might feel like the entire industry can't stop talking about Gucci. And, that's probably true. The Alessandro Michele effect is very much real — and no designer in recent memory has gone from practically unknown name to igniting an entire revolution in such a short amount of time. But the Italian creative director's influence hasn't just been seen on the runway. It's infiltrated the street style scene completely — and no place has that been more evident than, of course, at Milan Fashion Week.

One look at the slideshow ahead, and you'll see exactly what we mean: Countless outfits have Michele's name written all over them. But this is Italy, after all — where the roots of houses like Gucci, Fendi, and Prada run deep. And for these women, it's about taking the items from these legacy brands and making them their own. Here's how they do it.

More from Street Style

Watch

R29 Original Series

Watch Now
Documentary
Five love stories behind diverse, multicultural marriages.
Watch Now
Lifestyle
Life experiments, 5 days at a time.
Watch Now
Fashion
The style of subculture.
Watch Now
Beauty
Viral trends, tried and tested.
Watch Now
Documentary
From vibrators to lipstick, learn how your favorite products are made.
Watch Now
Documentary
Extraordinary, one-of-a-kind individuals
Watch Now
Documentary
The latest stories to watch.
Watch Now
Lifestyle
Inside the homes of millennial women — & what they paid for them
Watch Now
Comedy
Let's talk about sex, baby.
Watch Now
Documentary
Female artisans around the world
Watch Now
Politics
Made by and for smart, opinionated women.
Watch Now
Film
We helped 12 female directors claim their power.