Water and abrasion resistant and tough as hell (like myself;) Here we go world: #ProjectRock is officially launched... #ProjectRock is an ideal. A commitment. We're all a project, a work in progress and we all share one common goal: working hard to get better daily and chasing greatness. You all have the strength to chase your greatness and now I provide you with the tools. First up from #ProjectRock is THE bag. Not just any bag, but after 18 months of engineering and innovation with my @UnderArmour partners - and most importantly, me carrying and using this bag all over the world, I deliver to you the #GBOAT: The greatest bag of all time. I love it and so will you. It's a strict limited edition so once they're gone, they're gone. Enjoy, give me your feedback and keep chasin' your greatness. LINK IS IN MY BIO. #ProjectRock #GBOAT ?