Kendall Jenner Strips Down In Calvin Klein’s Sexed-Up Underwear Ads

Photo: Courtesy of Calvin Klein.
Kendall Jenner really loves her Calvins. The model has already done her fair share of posing for Calvin Klein in the past, whether she's sporting high-waisted denim in ad campaigns or logo briefs on Instagram. For Jenner's latest turn as the face of the brand, she joins supermodels Isabeli Fontana, Joan Smalls, and Edita Vilkevičiūtė in stripping down for the company's higher-end lingerie line, Calvin Klein Black. These intimate portraits were shot by Mikael Jansson and feature the women showing off the collection of lacy bras, thong underwear, and bodysuits. Appropriately captioned with the tagline "The Original Sexy," these photos straddle the line between glamorous and provocative. As Melisa Goldie, chief marketing officer of Calvin Klein, told WWD, "Calvin Klein originated sexy, and we’re going to reclaim, reimagine, and reimage it. We’re bringing together a powerful mix of women from all over the world to celebrate our heritage as a leader in the intimates category."
Although the risqué ads might not showcase the same slouchy Calvins famously modeled by Kate Moss and Marky Mark in the '90s, they're equally eye-catching and just as seductive. The campaign will land in magazines and online this fall, but in the meantime you can get a sneak peek of the images on — where else? — Instagram, using the hashtag #MyCalvins.

More from Designers

R29 Original Series