Eva Chen’s Secrets To Social Media Success

Perfectly coordinated (not on purpose, I promise!) with the @Sxsw color palette!

A photo posted by Eva Chen (@evachen212) on

In a social media world filled with oversharing,
questionable selfies,
and plain old TMI, Eva Chen has somehow struck a perfect balance. Sure, the Lucky editor-in-chief keeps her
thousands of followers clued into her life — ‘gramming outfits in her signature #EvaChenPose,
dishing beauty advice, even introducing the world to her new daughter — but somehow, it all seems surprisingly genuine. Turns out, the editor’s
strategy lies in, well, knowing when to edit herself.

As Racked reported from her recent South by Southwest panel, Chen adheres
to a strict Instagram limit: She posts no more than five photos a day,  and spreads her selfies out every five
to 10 posts. Although Chen admitted that she made
an Instagram for her three-month-old baby, Ren, she told the crowd that the
private account is only for family and friends, who ask to see photos of her
child. (Sort of the modern-day form of carrying around baby pictures in a

Other tidbits we learned: She wasn't initially a fan of the #EvaChenpose hashtag; she regularly deals with people mistaking her for Vera Wang, and, most importantly, she's learned not to take the Internet version of herself too seriously. Plus, she's always willing to give suggestions — even to fellow social media pros. When Joe Zee couldn't decide which photo app to use, Chen offered some excellent advice: "If the lighting is good, it's Instagram. If it's not: Snapchat." Noted. See more advice from Eva Chen here. (Racked)

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