Why Apple Watch Will Be Fashion’s Next Obsession

Typically the thought of wearable tech conjures images of brightly colored clunky wristbands that aren’t exactly styled for everyday use, but today’s Apple Watch announcement just changed the game. There’s no arguing with the functionality of the piece, but what really elevates it are the details that make it lifestyle-appropriate and personalized (a bit of a departure for the brand).

This may be the first iteration to really take design into consideration. With three different collections that come with a plethora of interchangeable options, it's a sign that the one-size-fits-all mantra is a thing of the past. And, the possibilities for fashion-label collaborations are nearly endless. Here’s why we think this unveil is about to rock the fashion world around the clock.