The Apple Watch Is Here, & It’s Beautiful

Oh Apple, you tricky mistress, you. Everyone thought you were going to release an iWatch, in the vein of iPad, but you switched things up and called it the Apple Watch. Or, rather, Apple [symbol] watch, which is supposed to give you "new, intimate ways" to connect with Apple (Tim Cook's quote, not ours).

In fact, Cook's passion for the Apple Watch is clear. While the CEO of Apple ripped through his presentation on the new iPhone 6 and iPhone 6 Plus, Cook really relished the details of the new wristlette, which is very clearly his baby — much like the iPod was Jobs'. Here it is. And, believe it or not, it looks pretty darn awesome.

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