What most excites you about the new issue of BRANCHÉ?
"I love that it's a New York girl's guide to summer. Summer in the city is full of dreams of the perfect sundress and cocktails on the beach, [but] more often consists of sweaty subway platforms and sticky sidewalk cafes. I am obsessed with how to get the most out of this season while still living and working in the city. There are so many new ways to live the dream; we found someone who started a groovy hotel in the Catskills, a perennial houseguest on the North Fork, a woman who started the 'it' taco truck in the Rockaways…we asked them how they got there, what they do there, what they eat, drink, and of course what to wear to all of these places."
Any plans to distribute issues outside of NYC?
"One of my favorite stories about BRANCHÉ is the friends from Italy who visited my office and suggested we rent little airplanes, fly over Italian summer resorts, and drop the magazine on the beaches. That's actually where the idea of the summer edition was born (spoiler alert: no airplanes yet). We also got a few angry emails about lack of access to the magazine outside of New York. We are just getting started, and are definitely exploring ideas for distribution in other cities."