5 Things To Know This AM — Feb 26 2013

While many brands bet on celebrities and It Models to generate buzz, Prada's three exclusives this year are straight out of the fresh unknown. (Style Minutes)
Good news for Warby Parker! The too-cool-for-school eyewear brand just got major backing from J. Crew CEO Mickey Drexler. (Fashionista)
Vice ran a headline yesterday claiming Daniel Day-Lewis is not the greatest actor of all time. Really great read, but for the writer's sake, let's hope the three-time Oscar winner is not researching the role of an overly sensitive serial killer. (Vice)
Presumably hoping to keep up with the city's changing geography, Dior has closed its first São Paolo boutique and reopened a second, larger location a few doors down from Louis Vuitton. (WWD)
Say what you will about last night's Oscars, but the event drew the most viewers of any entertainment TV broadcast in three years. (Media Decoder)
Image via Style Minutes.

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