Call us crazy, but we're getting a Gossip Girl meets Cold Mountain vibe from jewelry brand DANNIJO's video for their fall '11 collection. Shot by Petter Ringborn in a room that would fit right in on the prairie, the short film, featuring Fleetwood Mac's "The Chain," gives good escapism from another day of dreary weather. We're loving the details shots, the sepia tones, and the gorgeous models...plus their statement pieces would certainly stand out in any frontier town. Did we mention Fleetwood Mac?
The Curiously Millennial Problem Blindsiding Today's Retail Workers