It's official: Netflix will start charging you for sharing your password with someone outside of your immediate household.
Netflix's co-CEO Greg Peters said the aim is to clamp down on "what we call casual sharing, which is [when] people could pay, but they don’t need to and so they’re borrowing somebody’s account."
He added: "So, our job is to give them a little bit of a nudge and to create features that make transitioning to their own account easy and simple."
In December, the UK's Intellectual Property Office (IPO) said that password sharing is technically illegal because it breaches copyright law. However, Netflix has never shown any intention of taking legal action against users who share their passwords.
Instead, the streamer will give users the option to pay an extra monthly charge for the ability to continue sharing their account with friends or family outside of their household. The company has yet to announce how much this charge will be, but a figure of £3 or less seems likely.
According to recent figures, Netflix has around 13.7 million subscribers in the UK, which is down 500,000 on a year ago.