It feels impossible to stop, though, because spending money is easier than ever thanks to targeted adverts, instant pay and the weightlessness of a virtual shopping basket. Then there are the YouTube shopping hauls, Instagram influencers and aspirational Pinterest boards, filling your head with wants. It makes me wonder if technology has made buying things more problematic. "In one sense, yes," says Wendy. "Technology enables shopping addiction in the same way that online bingo or casinos enable gambling addictions. Online sites exacerbate the problem by constantly coming up with suggestions for items you might also like. It’s all too easy to click on them."