There are beauty brands making some positive changes. This includes Lush, which created the Beyond The 100 Day Plan
between June and October 2020 to detail how it plans to sustain support for the Black Lives Matter movement and embed anti-racism into the business. Its April 2021 update touched on a number of adjustments, including auditing Lush products to ensure equality, diversity and inclusion values are incorporated. Sarah Sango created Lush's afro hair collection
, which does everything from defining coils to servicing your scalp. The brand's Oxford Street store displays its afro hair products where they can’t be missed – this is an important step in the right direction when you consider that afro hair is often overlooked on UK high streets. However, there is still a long way to go. Celebrity hairstylist Dionne Smith
is passionate about people and beauty brands becoming more educated in the beauty space. "There is so much culture attached to afro hair and it has always troubled me that people can call themselves hairdressers but can’t cater to all hair types," she says. "It’s still hard for me to swallow how afro hair is not a mandatory module in education."