The PSA focuses on the Trump administration’s use of detention centres at the country’s border, in which many people legally seeking asylum in the United States are separated from their families and held captive in inhumane conditions.
“They created a humanitarian crisis by cruelly separating many of those families and putting the children in cages,” Moore says in the video, as audio of weeping children who had been detained plays in the background.
“Now, they want to imprison these children indefinitely,” Dawson concludes.
The PSA also features immigrants who have experienced such detention centres firsthand. In the video, they describe the conditions in their home countries that encouraged them to leave, such as gang violence, as well as what they went through in the centers. One man says he was immediately separated from his daughter at the border and when he asked to see her, he was told he could not.
“The administration talks about ‘we have to keep evil away,’” Sergio Cordova, a volunteer leader, says in the PSA. “But if we no longer care about people and humanity then evil has already won. We’ve become evil as people.”
That’s about as good a motivation for Americans to vote as any.