Serena Williams Talks About Helping Women Fight Financial Abuse

Photo: Roy Rochlin/Getty Images.
Tennis legend Serena Williams has shared a lot of her personal life with the public over the last year: From telling the meet-cute story of how she met her husband Alexis Ohanian, to candidly discussing her post-partum scare following the birth of their daughter Alexis Olympia Ohanian Jr., and chronicling the hard work it has taken to return to tennis as a new mom in the HBO documentary Being Serena.
A strong advocate for equal pay in sports and beyond, Williams has also emphasised the importance of women being in control of their financial lives, especially in the face of racism, sexism, and career uncertainty. Now, in her role as a program ambassador for the Allstate Purple Purse Foundation, she aims to expand awareness about the impact of financial abuse on victims and survivors with a wider community.
In a press conference in New York City yesterday, Williams said that she started working with Allstate Purple Purse about one year ago. She and her sister Venus Williams had recently opened the Yetunde Price Resource Center, a nonprofit arts and education centre established in honour of their older sister, who was killed due to gun violence in 2003, and Serena found herself "wanting to do more."
Part of her work with Purple Purse involves explaining what financial abuse actually is: the limiting and controlling of another person's access to money, which can make it incredibly difficult to escape an abusive relationship. Research from Allstate indicates that "financial abuse is present in 99% of cases of domestic violence" — but six-in-10 Americans "doubt their loved ones' ability to recognise if they were in a financially-abusive relationship." Williams talks about how this becomes especially problematic for women in abusive relationships.
"Women aren’t paid the same as men a lot of the time, and do the same job. I do the exact same job as men and often, I’m not compensated the same way," Williams told Refinery29. "And in this situation, maybe the abuser is holding back funds which is allowing the woman to get out of the situation. Or, I’ve heard of cases where they watch every dime being spent and they want receipts and it’s crazy. They instil this fear in them that there can’t be change and nothing can be done. And it’s important to raise awareness of that."
Money is already such a taboo topic that can inspire feelings of shame; layer the isolating, dangerous context of abuse (the most dangerous time for women in abusive relationships is when they leave) and secrecy seems like an inevitability.
Fifty-five percent of respondents in an Allstate Foundation survey said they had either been a victim of financial or domestic abuse, or knew someone else who was. The issue "ranks on par" with such concerns as poverty, terrorism, and drug and alcohol abuse, but most people had no idea how to detect it in relationships, or help if they recognised it happening. But Williams says it doesn't have to stay that way.
"One of the biggest ways is through education. Yeah, it's uncomfortable, but so are so many things that we just deal with in life, and we get through it," she told Refinery29. "It starts young: You tell young men how to treat women — and [the same thing] in same-sex marriages. It's really important to make people aware of how to treat people in general."
Since 2005, Purple Purse has focused supported survivors by providing job training, financial literacy services, and funding grassroots organisations; they also have a guide on how to talk to someone experiencing abuse. Last year, the organisation worked with their previous ambassador, actress Kerry Washington, on a limited edition bag whose sales were all funnelled to nonprofits serving domestic violence victims and survivors.
This year, Williams helped roll out the first of six "Instagram-able" murals created by female artists, which engage the public on the issue. The first, by Isabel Castillo Guijarro, will be shown in NYC through the week of July 16. To find out dates for the debuts of other limited-run murals in Houston, New Orleans, Chicago, Seattle, and Los Angeles, go to the Purple Purse website.
Photo: Roy Rochlin/Getty Images.

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