Fragrance enthusiasts are constantly on the hunt for the perfect olfactory experience that perfectly matches the weather, the occasion, and most importantly, the vibe. But among the soft florals, sweet gourmand confections and luscious fruity concoctions, there's an often-overlooked category that holds a unique allure: the refreshing and invigorating world of fresh and clean fragrances.
While we all appreciate the allure of a seductive floral or the indulgence of a mouthwatering gourmand scent, there's something undeniably special about the crisp, pristine essence of a fragrance that evokes the feeling of just-stepped-out-of-the-shower freshness.
When we say “clean,” we're not talking about your apartment after you’ve scoured it. “That’s a more industrial, deodorant clean and, even if you like the scent, there’s a utilitarian quality that will never be truly beautiful,” says fragrance expert Chandler Burr. The clean we’re talking about is more conceptual. “It’s pure luminescence, or light turned somehow into scent,” he explains. “New materials, including some terrific fragrance molecules, have allowed scent artists to create them.”
But what is it that makes "clean" scents so appealing? (Other than the fact that we can get away with washing our hair less when wearing them.) “Clean scents allow women to communicate themselves in a sharper, more clearly defined way than classical fragrances,” says Burr. “They let us speak much more in our own voices.” Intrigued? Click through to find our favourite so-fresh-and-so-clean-clean scents.
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