There are brands that you know will always stage a runway show, and then there are brands you know are presentation-style folks, through-and-through. So, when a designer does make the crossover, it's an exciting thing to be sure. And See By Chloe's switch is one that's really worth noting: Today at 11:00 a.m. Paris time (5:00 a.m. EST), See By Chloe will air their first-ever, strictly digital runway show via KCD's Digital Fashion Shows platform on www.chloe.com. Unlike other livestreams, this show is pre-recorded and can only be viewed by SBC fans, online. So…if you're a morning person, set your alarm for 5 a.m. — see you in the front row bright and early! (Don't worry if you like sleeping — the video will loop on the website after the show is released!).
Photo: Courtesy of See by Chloe