THIS Is Who Owns Your Favorite Beauty Brands

Illustrated by Elliot Salazar.
We're all for high-low beauty. We save where we can by picking up that $6 Garnier cleansing water, then we splurge when we really want the never-goes-on-sale YSL lipstick. But what's interesting, and relatively unknown to the average buyer, is that plastic pink-capped bottle "save" from CVS and the gold-plated designer lipstick are more similar than you'd think — because they're actually owned by the same company.
The big beauty conglomerate L'Oréal owns budget labels like Garnier and Essie, and more luxe names like YSL and Lancôme. Same goes for Estée Lauder, Shiseido, P&G, and more. It's business 101, and the beauty industry is 445 billion dollars strong (and growing).
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And although that all might seem like not-so-sexy corporate mumbo jumbo, hear us out because it's actually relevant to your shopping experience. That's because when brands share a parent company, they also share a bunch of other things — namely, product technologies, ingredients, and formulation innovations. So, how you shop for pricey mascara and night cream could actually help inform how you navigate the aisles of CVS — because technologies are often shared between prestige and budget brands within the same family. It also affects your purchasing decisions, like whether brands that don't support animal testing are owned by parent companies that do.
So whether you're just curious about the history, or hoping to find a cheaper alternative of your more expensive products, click on through. You may be surprised to find out that your favorite CC Cream has a cousin.
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Illustrated by Elliot Salazar.
L'Oréal
As one of the largest and oldest beauty companies out there, this Paris-based conglomerate got its start distributing hair dyes to local stylists in 1909.

Under the L'Oréal umbrella, there's now a bevy of iconic Parisian hair, makeup, and skin-care brands, like Kérastase, Lancôme, and La Roche-Posay. But its not just old French brands. Cool kids — like Urban Decay, It Cosmetics, and NYX — also fill its roster. Talk about variety.
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Lancôme
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Giorgio Armani Beauty
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Yves Saint Laurent Beauty
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Biotherm
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Kiehl’s
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Ralph Lauren Fragrances
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Shu Uemura
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Clarisonic
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Viktor & Rolf
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Urban Decay
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IT Cosmetics
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Garnier
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Maybelline New York
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Essie
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NYX Professional Makeup
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Kérastase
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Redken
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Pureology
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Vichy
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Dermablend
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La Roche-Posay
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SkinCeuticals
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Illustrated by Elliot Salazar.
Estée Lauder
Estée Lauder (the OG founder) was, without a doubt, one of the first beauty Girl Bosses. She started mixing up face creams in her kitchen while still in high school before starting her company with her husband in 1946. Then, a year later, her products were being sold in Saks Fifth Avenue — pretty fast turn-around.

A lot of the brands Estée Lauder oversees were actually created internally — brands like Clinique and Origins. Then there's newer brands that were recently acquired like Becca and Bobbi Brown.
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Aerin Beauty
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Aveda
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Becca
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Bobbi Brown
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Bumble and Bumble
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Clinique
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Darphin Paris
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Glamglow
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Jo Malone London
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La Mer
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Le Labo
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MAC Cosmetics
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Michael Kors Beauty
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Origins
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Rodin
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Smashbox
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Tom Ford Beauty
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Too Faced
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Tori Burch Beauty
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Illustrated by Elliot Salazar.
LG Electronics
Yes, you read that right — LG Electronics, the company that got its start churning out the first washing machines and GoldStar labelled air conditioners and radios for South Korea, is also behind a few beauty brands.

The parent company is relatively lesser known to the average Sephora shopper — but The Face Shop and Belif have actually garnered some best-seller rankings. The Belif Water Bomb Moisturizer is a customer favorite at Sephora.
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The History of Whoo
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Su M37
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Belif
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DermaLift
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The Face Shop
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Illustrated by Elliot Salazar.
P&G
In 1837, candle-maker William Procter and soap-maker James Gamble founded Proctor & Gamble. The company became a household name after they were contracted to create candles and soaps for the Union armies during the Civil War.

Fast forward to 2017, and P&G's taken over the drugstore. Take a walk through the personal-care aisles of Walgreens, CVS, or Target and you'll see P&G brands on practically every shelf. But there's some luxe labels in the mix — Japanese skin care brand SK II's anti-aging moisturizers retail for more than $200.
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Gillette
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Head & Shoulders
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Herbal Essences
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Olay
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Pantene
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SK II
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Illustrated by Elliot Salazar.
Unilever
William Hesketh Lever, founder of Lever Bros, came up with the idea for Sunlight Soap in the 1890s – the soap became revolutionary in helping popularize cleanliness in Victorian England (a place that was not so hygienic before soap became commonplace).

Similar to the reach of P&G, Unilever is the keeper of many of our favorite on-budget drugstore brands — like Dove, Pond's, Vaseline, and Suave.
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Dove
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Pond’s
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Tresemmé
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Vaseline
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Caress
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Degree
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Nexxus
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Simple
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St.Ives
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Suave
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TIGI
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Illustrated by Elliot Salazar.
Johnson & Johnson
A family business from the start, three brothers in New Brunswick, New Jersey, founded Johnson & Johnson. From the Aerokit, the early version of a first aid kit that helped the earliest aviators, they moved to mass produce baby-safe shampoo and dermatological body lotion.
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Aveeno
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Clean and Clear
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Neutrogena
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Illustrated by Elliot Salazar.
Amorepacific
In 1932, Yun Dok-jeong produced and sold camellia oil out of her Changseong Store. Her son Suh Sung-whan went on to start Amorepacific, a company steeped in Korean heritage.

Now, AmorePacific owns a variety of cult-favorite brands, many of which have recently hit the U.S. with the wave of Korean skin-care products. If you haven't tried Laneige's Water Sleeping Mask, let it be known it's like an awesome night's sleep in a jar.
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Sulwhasoo
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Laneige
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Iope
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Etude House
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Annick Goutal
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Illustrated by Elliot Salazar.
Coty
The Coty company set out to revolutionize the fragrance industry in Paris in 1904. To this day, the lion's share of Coty's business dealings is in designer perfumes. But it also has a mini monopoly in nails — both OPI and Sally Hansen are owned by the giant.
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Chloé Parfums
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Clairol
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CoverGirl
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Marc Jacobs Fragrances
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OPI
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Philosophy
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Rimmel London
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Sally Hansen
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Wella
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Illustrated by Elliot Salazar.
LVMH
LVMH stands for Louis Vuitton Moët Hennessy, and as it sounds — it's very fancy. As the largest luxury beauty group in the world, it houses beauty brands like Guerlain and Christian Dior Beauty, but aside from beauty brands, the company is also behind the swanky orange-labelled champagne, Veuve Cliquot.
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Guerlain
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Christian Dior Beauty
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Givenchy Parfums
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Benefit Cosmetics
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Make Up For Ever
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Fresh
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Illustrated by Elliot Salazar.
Shiseido
Shiseido actually started as Japan's first Western-style pharmacy, which opened in Ginza, Tokyo in 1872 — making it one of the oldest beauty companies in the world.

But the Japanese-based conglomerate has expanded outside of Asia, and has a whole roster of French skin-care brands, and cult-followed American makeup brands, too.
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Avéne
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BareMinerals
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Clé De Peau Beauté
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Dolce & Gabbana Beauty
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Laura Mercier
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NARS
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Illustrated by Elliot Salazar.
Kao
Another Japanese beauty brand, Kao was founded in 1887. And like many big brands on this list, it got its start in soap. Now the company owns a wide range of skin-care and hair-care brands — like John Freida and Jergens.
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Jergens
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Goldwell
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Bioré
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John Frieda
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Curél
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Molton Brown
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Illustrated by Elliot Salazar.
Beiersdorf
Paul Carl Beiersdorf, was the first man in Hamburg, Germany to manufacture medical plasters (aka the catalyst to band-aids). He founded a pharmacy in 1880, and the business grew from there.

Beiersdorf is mainly focused on healing, band-aid type skin care, as shown by its beauty product offerings — the medicinal reparative skin brands like Nivea and Aquaphor.
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Nivea
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Eucerin
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Aquaphor
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Illustrated by Elliot Salazar.
Kendo
Kendo is a new-comer to the beauty space by comparison. It was established only seven years ago in 2010 as a place to grow new and innovative brands for Sephora Americas. Three years ago, it became independent of Sephora and joined LVMH. (So, technically, this parent company falls under another parent company. See how complicated this gets?)

And with just five brands to start, Kendo has proven to be a runaway global success. In its roster? Kat Von D, Marc Jacobs Beauty, and Rihanna's Fenty Beauty collection. Heard of 'em?
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Kat Von D Beauty
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Marc Jacobs Beauty
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Fenty Beauty
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Ole Henriksen
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Bite Beauty
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