8 New Beauty Products You’ll Want To Snag At Ulta This Month

Sure, February is the month of love — or at least the month when we're flooded with relationship pictures on Instagram and Galentine's Day outings at the nearest cocktail bar — but there's more to appreciate about the month than just roses and heart-shaped boxes of chocolate. There's National Pizza Day, Super Bowl half-time performances... and, of course, all the new beauty launches.

On that note, Ulta Beauty is giving us all there is to heart-eye in February with countless new products across categories, from '90s-inspired lip kits to waterless hair cleansers. So that you can see the latest and greatest for yourself, we've rounded up the best new launches hitting Ulta shelves this month. Check them out, ahead.


At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

Ulta Beauty Effortless Effect Foundation

Get skin-care benefits and seamless medium coverage by layering on this hydrating foundation that's infused with hyaluronic acid, pomegranate, and vitamin E.
Ulta Effortless Effect Foundation$16.00 Buy

Batiste Waterless Cleansing Foam - Cleanse + Smooth

You can fake it 'til you make it to wash day with this magical foam: Massage the formula into dry hair (yes, dry) and watch as it mimics your wet-shampoo experience minus the water.
Batiste Waterless Cleansing Foam - Cleanse + Smooth$9.99 Buy

Essence Ciao Venezia Eyeshadow Palette

Snag this Venice-inspired eyeshadow palette full of neutral and romantic shades — all for under $10.
Essence Ciao Venezia Eyeshadow Palette$9.99 Buy

Miss Spa The All Clear Enzyme Peel Serum

Packed with a gentle yet effective blend of AHAs and BHAs, this unique formula goes on like a serum but works like an exfoliating peel.
Miss Spa The All Clear Enzyme Peel Serum$14.99 Buy

Fourth Ray Beauty Coconut Face Milk

ColourPop’s sister skin-care brand Fourth Ray Beauty joined Ulta's roster this month. Among the assortment is this coconut face milk that nourishes and relieves dry skin.
Fourth Ray Beauty Beauty Coconut Face Milk$14.00 Buy

Too Faced Born This Way Turn Up The Light Highlighting Palette

Fast forward to summer (sort of) with this highlighting palette that has three finishes for a customizable glow, and comes in four shades for a range of complexions.
Too Faced Born This Way Turn Up The Light Highlighting Palette$42.00 Buy

Wet n Wild Bretman Rock Lip Gloss

Channel Bretman Rock with the lip gloss from his latest collaboration with Wet n Wild. The nourishing, non-sticky formula will transport you to the tropics.
Wet n Wild Bretman Rock Lip Gloss$4.99 Buy

Milani Salt N' Pepa Lip Kits

Ooh, baby, baby. Take it back to the '90s with this bright-red lip kit created in collaboration with Salt N' Pepa.
Milani Salt N' Pepa Lip Kits$11.99 Buy
Load more...