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Lush Just Dropped A Drag Queen Bath Bomb Campaign — & Fans Are Losing It
Erika Stalder
Leave it to the brand who made a party out of plain 'ol bathwater to take everything merry and bright about the holidays and make it extra. We're talking about Lush, of course — and to ring in the holidays, the brand turned to drag queens from RuPaul's Drag Race to take things up a notch. Kim Chi, Detox, and Shea Couleé not only give face for the "Merry DRAGmas" campaign, but they've also crafted their own wardrobe and beauty looks based on bath bombs released for the holiday season.
Come through, Detox, with that 50's glamour housewife-as-party-hostess look and we see you, Shea Couleé: In true Lush spirit, she not only matched her lipstick and dress to an ultra-bright candy cane bath bomb, but devised her ensemble from repurposed old Christmas materials (sourced from Chicago’s drag shop, Beatnix) to boot. We're not the only ones pumped. Fans are already showing lots of DRAGmas love on the brand's Instagram posts.
See each queen's holiday look and the newly-dropped bath bombs that inspired them, ahead — along with details on when each star will sashay into a Lush store near you.
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Inspiration: “I wanted a look inspired by 50’s negligees and nightwear that references those 50’s silhouettes, but with a little bit of whimsy in there... all out of repurposed materials.”
Find her: Lush Michigan Avenue in Chicago on November 30.
Lush Candy Cane Reusable Bubble Bar, $5.95, available at Lush
Lush Golden Wonder Bath Bomb, $6.95, available at Lush
Lush Lord of Misrule Bath Bomb, $7.75, available at Lush
Lush Butterbear Bath Bomb, $4.95, available at Lush
Lush Puddy Holly Bubbleroon, $7.95, available at Lush
Lush Santa Bomb Bomb Bath Bomb, $9.95, available at Lush
Inspiration: “There’s a lot of fun vibrant colors, and I tried to mix a lot of prints, textures and colors. So a quilted masterpiece is what I’m serving you.”
Find Her: Lush Century City in Los Angeles on November 9
Lush Cheery Christmas Bath Bomb, $5.95, available at Lush
Lush Holey Night Bath Bomb, $6.95, available at Lush
Lush Snow Fairy Jelly Bomb, $6.95, available at Lush