Sheena Iyengar, a business professor at Columbia University and author of “The Art of Choosing,” conducted a study proving that having too many choices is paralyzing to a person's decision-making process. And yet, that hasn't stopped the beauty industry from producing hundreds of new liquid lipsticks in just the last few years. With so many options out there, how do you choose one over the other?
Recently, that decision has gotten a bit easier thanks to a few much-needed updates from our favorite brands. No longer are liquid lipsticks drying to the point of crusting off our lips; in fact, many are creamy, silky smooth formulas that can last through an intense
makeout session without budging — which is exactly why we're adding a handful of them to our winter makeup rotation.
Still not sure exactly which liquid lipsticks to consider? Keep clicking for our favorites.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission. Huda Beauty Liquid Matte Lipstick This matte liquid lipstick will make you believe in magic. Not only does it have a true color payoff that won't transfer, but it feels comfortable — almost like nothing — on the lips. Huda Beauty
Liquid Matte Lipstick, $20.00
Buy Kaja Cushy Vibe High-Pigment Lip Stain This liquid lipstick was formulated to keep your lips hydrated the longer it's on. But whether you consider it to be moisturizing or not, you can't deny that is goes on smooth, feels lightweight, and leaves behind an immediate and ultra-rich stain that lasts through lunch. Charlotte Tilbury Hollywood Lips Liquid Lipstick Half the battle of finding the perfect liquid lipstick is finding a comfortable applicator. It's no surprise that Charlotte Tilbury got it just right. Sure, this formula is creamy, long-wearing, and packed with pigment, but it also goes on like a dream thanks to the curved, doe-foot tip that hugs the contours of your unique lip shape with ease. Fenty Beauty By Rihanna Stunna Lip Paint Longwear Fluid Lip Color Rihanna hit it out of the park with her first liquid lipstick. The universally-flattering hue is lightweight, opaque, and insanely long-lasting. Plus, the hourglass-shaped wand hugs lips to deposit the perfect amount of even color. Lawless Soft Matte Liquid Lipstick Lawless Beauty, a cruelty-free line of liquid lipsticks, has an extensive list of ingredients with a few notable exceptions, including talc, petroleum, and parabens. But that's not all: The formula is opaque, comfortable, and long-lasting, too. Em Cosmetics Infinite Lip Cloud
decided to revamp her makeup line, Em Cosmetics, she created a line of pigmented, whipped liquid lipsticks that never feel dry or cakey on the lips.
NARS Powermatte Lip Pigment NARS' first-ever true liquid lipstick does not disappoint. The formula is light and dries down to a matte, yet comfortable finish. It isn't completely transfer-proof, but it does last 10 hours at the beach (we tested). bareMinerals Statement Matte Liquid Lipcolor After the success of the Gen Nude range of neutral liquid lipsticks, the brand decided to launch a brand new, 10-shade lineup of the same creamy, long-wearing formula in bold pinks, reds, and purples. Beauty Bakerie Matte Lip Whip If you want liquid lipstick that will really, truly never move, Beauty Bakerie is the way to go. The indie brand's formula never clumps and never dries out your lips. But we also love the incredible color range; there is an entire rainbow of pigments for every style and skin tone. Touch In Sol Metallist Liquid Foil Lipstick Duo Prefer a trend two-for-one? This formula comes with two liquid lipstick finishes to mix, match, or wear individually — and it's available in tons of colors, too. Dose of Colors Matte Liquid Lipstick Dose of Colors is an indie company that deserves all of the mainstream attention. We have a particular affinity for the brand's liquid lipsticks. They go on velvety, dry matte without leaving your lips parched, and the color payoff is major. Revlon Ultra HD Matte Lip Color Considering this was Revlon's first liquid lipstick, it's safe to say the hydrating, plush, and easy-to-use formula isn't shabby. Ciaté Glitter Flip
If you didn't think makeup was entertaining, you haven't tried this
transformative liquid lipstick
before. With one smack of your lips, glitter emerges as if by magic.
Giorgio Armani Beauty Lip Magnet Liquid Lipstick If you're looking to meet a formula that grips your lips and never lets go, you've come to the right place. Dior Addict Lip Tattoo
It was once a
consistent sell-out at Sephora
for good reason — it comes in gorgeous pink and nude shades that stay put for hours, whether you go sheer or full coverage.
Spela Cosmetics Liquid Lipstick A vegan, non-toxic, cruelty-, paraben-, and sulfate-free liquid lipstick is hard to come by — but the vivid matte shades from this under-the-radar indie brand fit the bill and then some. CoverGirl Colorlicious Melting Pout Liquid Lipstick CoverGirl's full spectrum of vibrant brights comes with a foolproof precision cap. The Lip Bar Matte Liquid Lipstick We don't just love this liquid lipstick because it had a cameo on Insecure (for the record, Molly wore Prima Donna). In fact, we stan the formula for a few reasons: it's non-drying (thank the shea butter and jojoba oil), long-wearing, and never unattractively settles in the creases of our lips. Maybelline Super Stay Matte Ink Lip Through bad weather, cocktail hours, a huge burger, or just a long day, this lipstick formula will not forsake you. It lasts all day, goes on incredibly opaque (you only need one swipe to coat your lips), and dries to a comfy matte finish that won't feel like sandpaper on your face. If you need a lipstick that won't budge, get a couple of these next time you're at the drugstore.