All The New Drugstore Makeup To Add To Your Stash In 2021

There's no magic spell that we can recite to recover from 2020 instantly, but hitting the "reset" button on different areas of your life can help birth a new outlook as you continue powering through 2021. If you've already purged your closet of all of the "could-have-been" outfits and have finally taken down your Christmas tree from December, your makeup collection is the next place that deserves an upgrade.

That's right: It's time to throw away your dried-out mascaras and crushed highlighter compacts and make room for all the fresh makeup hitting shelves. Luckily, there are plenty of new products in the makeup aisle that'll make getting ready for spring Zoom calls a breeze. From barely-there lip stains to updated brow pencils that'll make you look more put-together in seconds, find our favorite new makeup launches, ahead.


At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

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L’Oréal Paris Brilliant Signature Lip Stain

If full-coverage matte lipsticks have been slowly phased out of your makeup routine, pick up a few of these new lip stains that'll give you just enough color without going opaque. The formula comes in 12 classic colors and leaves behind a high-shine finish that'll leave your lips looking just-bitten after an eight-hour workday.
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L'Oreal Paris Skin Paradise Water Infused Tinted Moisturizer with SPF 19

On days when your skin needs just a little love but you don't feel like putting on heaps of foundation, this tinted-moisturizer tube will come in clutch. Water, aloe vera, and witch hazel are the key ingredients for soothing and treating sensitive skin while providing a lightweight glow with natural-looking coverage.
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Maybelline Lash Sensational Sky High Washable Mascara

Before quarantine, our mascara priorities were different: We searched around for length, volume, and waterproof formulas that wouldn't budge through a quick commute or a brisk workout. Now, we want those same lifting and lengthening effects to come off without oil cleanser before bedtime. This new Maybelline formula, which has a flexible tower brush and volumizes each lash, glides off easily — but it also comes in a waterproof formula if you prefer. 
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Maybelline TattooStudio 36 HR Pigment Brow Pencil

This isn't your average brow pencil: It's an advanced brow crayon for creating hair-like strokes that won't smudge or fade for hours. The formula has a cream-to-powder finish that'll leave your arches fuller and fluffier in no time.
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e.l.f. Cosmetics Camo CC Cream

If you're a fan of the e.l.f. Camo collection, then this CC Cream will be a winner in your book. Not only will it give you a smooth, buildable medium finish, but SPF 30, niacinamide, and collagen work overtime to make sure your skin stays soft and safe.
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Rimmel Stay Plumped Lip Gloss

A few swipes of this plumping gloss is all you need for smoother, more lush lips in seconds. The cinnamon-infused oil formula comes in 13 shades from neutral pink to deep plum, so you can wear it alone or layer it on top of lipstick.
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Milani Illuminating Face Primer

On full-face or foundation-free days, your skin will sparkle when you layer on this illuminating primer, which has vitamin C and squalene to plump and brighten your skin no matter which way you use it.
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COVERGIRL Outlast All-Day Lip Color

Some days the most effort we can put in is a life-giving hint of color on our lips. On those days we've been reaching for this Covergirl tube, which offers buttery-soft color on one end and a clear "top coat" to lock in color and create a super shiny finish on the other.
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The Lip Bar Just a Tint 3-in-1 Tinted Skin Conditioner With SPF 11

The latest innovation from The Lip Bar will do what your absolute favorite conditioner does for your hair, but for your face: smooth, hydrate, and protect. Massage a small amount in with your fingers or a brush to lightly enhance your complexion without totally masking your skin.
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