Friday is our favorite day of the week for obvious reasons, but this week, there was even more than just the start of the weekend to look forward to: Taylor Swift finally dropped her highly-anticipated music video for "Me!" (featuring Brendon Urie of Panic! At The Disco), but not without giving fans a ton of cryptic clues leading up to its release.
Swift's hair, which she strategically dyed hot pink ahead of her promotional campaign, was one of the first indicators that a candy-colored video would drop. The pink hair was different for Swift, who we've only ever seen with variations of blonde, but symbolic of a colorful new era for the singer — especially when it was followed by post after post of pastel imagery on her Instagram feed, colorful outfits, and even confetti-strewn nails.
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That all led to even more surprises from Swift in the music video, where danced around in each scene with a different look: a deep-side parted bun, a cotton-candy pink bob with bangs, long Old Hollywood waves. And, at the very end, she traded her hot-pink tips for vibrant blue. Fans immediately declared her turquoise hair a look on Twitter.
What about the blue hair?? A LOOK #TaylorSwiftTONIGHT #MeOutNow #TaylorSwiftME @taylornation13 @taylorswift13 pic.twitter.com/220gWqONa9
— Shannon? (@ShannonSwiftie) April 26, 2019
You really snapped with the blue hair @taylorswift13 #TaylorSwiftTONIGHT #MeOutNow pic.twitter.com/RiCZQ5tDkt
— ? (@ldidsomthingbad) April 26, 2019
Swift's look also convinced some of her supporters to go blue, too:
I can already see the next tour. Half the Swifties will have blue hair and the other half will have pink hair. @taylorswift13 @taylornation13 #MEOutNOW
— ✨?? prescilla ??✨ (@iStanTS13) April 26, 2019
Taylor Swift has blue hair at the end of the Me video which means I’m going to have blue hair soon
— KP (@kellpage) April 26, 2019
Though Swift currently seems to be committed to the year's hot-pink hair trend, it's safe to say that during this color-saturated new era, anything goes for the singer. We're confident more color — and more music — is on the way.