This Brand-New Foundation Is Already Selling Out At Sephora

You always want what you can’t have — especially when it comes to beauty products. That’s why we’re getting the inside scoop from your favorite retailers on what’s selling out right now, how to sign up for waitlists, and where to go to find the next best thing. Because if everyone’s buying it, you know it has to be good.

Makeup-artist-turned-Instagram-influencer-turned-beauty-mogul Huda Kattan knows a thing or two (or 20) about makeup — which is what makes her long-awaited foundation launch all the more exciting. The beauty entrepreneur, who has amassed a following of over 21 million people on Instagram, has reportedly been working on the range for over two years. Clearly all her hard work has paid off, because in the three days since the collection launched, 11 out of the 30 shades have sold out at Sephora. (That includes many of the medium and darker tones — take note, beauty industry.)

We can't say we're all that surprised by the foundation's popularity — especially due to Huda Beauty's past successes at Sephora. A representative from Sephora told The New York Times that Kattan's lip liners were one of the biggest launches they'd seen in years. The foundations have only been out for a few days, but we suspect they'll have a similar impact.

The #FauxFilter Foundation is $40, comes in 30 shades, and delivers a full-coverage, velvet-matte finish that'll cover everything from mountainous zits to redness. But be warned: In our experience, a little goes a long way. So be sure to start with a pea-sized amount and layer as necessary. Then, set your work with some powder to avoid creasing.

If her past launches are any indication, Kattan's new foundations won't last long. If your shade isn't available (or you simply want to try something new), check out a few of our other favorite matte foundations in the slides ahead.

Rihanna made an inclusive shade range her top priority — and it shows. Not only is there a hue in the lineup for every skin tone, but the foundation itself offers full-coverage pigment while feeling weightless and comfortable on the skin all day.

Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, $34, available at Sephora.
Those of you with oily skin will love this creamy foundation. Despite its super-matte finish, it never feels (or looks) dry or cakey on skin.

L’Oreal Infallible Pro Matte, $10.99, available at Target.
We love Giorgio Armani's cult foundation for its versatility. Not only does the foundation blend seamlessly into the skin, but it also can be applied sheer for a natural finish that still covers minor blemishes.

Giorgio Armani Luminous Silk Foundation, $62, available at Nordstrom.
This full-coverage foundation has been a go-to for years thanks to its ability to mask discoloration, uneven texture, hyper-pigmentation, and zits. It's also insanely long-wearing — it'll withstand anything from 80% humidity to a dip in the ocean (we tested).

Kat Von D Lock-It Foundation, $35, available at Sephora.
Looking for a velvety-smooth foundation, but don't need the coverage of Kattan's offering? Look no further than NARS' matte tinted moisturizer. The lightweight formula covers minor blemishes and discoloration with ease and even throws a little sun protection into the mix.

NARS Velvet Matte Skin Tinted Broad Spectrum SPF 30, $44, available at NARS.
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