ASOS Is Finally Launching Its Own Makeup Line — & Everything Is Under $20

Update: The collection is now available in the U.S — and includes even more products, including mascara, glitter pots, and eyeshadow and highlighter palettes.

This story was originally published September 20, 2017.

Is there anything you can't buy at ASOS? The U.K. website is our go-to destination for beauty products, shoes, clothes — and don't even get us started on their epic sales. When it comes to the former, ASOS sells all our favorites brands, from drugstore staples like Nyx and Rimmel London to indie options like Winky Lux and The Ordinary. But now, the online retailer is debuting its very own line of makeup — and it won't cost you more than $20.

In true ASOS fashion, the cosmetics line has everything you could want: blush, highlighter, eyeliner, lipsticks, and more — each one just as pigment-packed as the next. Even better, the products all come wrapped up in millennial pink packaging you'll want to keep out on your vanity.

Check out the collection ahead before it drops on September 20.

Be forewarned: These blushes are highly pigmented, so a little goes a long way here. Plus, this rosy pink complements any skin tone.

ASOS Blusher in Acceptance, $13, available at ASOS.
It looks orange in the pan, but this blush swipes on a shimmering peach-pink.

ASOS Blusher in Unbothered, $13, available at ASOS.
Perfect for people with fairer complexions, this bronzer is subtle and won't look muddy on skin.

ASOS Bronzer in Bulletproof, $13.50, available at ASOS.
Name aside, this shimmery Champagne hue will bring out all your best assets.

ASOS Highlighter Stick in Tenacious, $14.50, available at ASOS.
This burnt copper highlighting stick is perfect for people with olive to deeper complexions.

ASOS Highlighter Stick in Flawed, $14.50, available at ASOS.
We're calling this the perfect blend of pink and brown.

ASOS Matte Lipstick in Uncompromising, $11.50, available at ASOS.
A deep burgundy lip color that'll play nicely with the warm colors of fall.

ASOS Matte Lipstick in A'Game, $11.50, available September 20 at ASOS.
The color looks like a warm brown in the tube, but swipe it on and you'll notice a slight purple tinge.

ASOS Matte Liquid Lipstick in Immersed, $11.50, available at ASOS.
A little lighter than the former, this liquid lipstick offers the subtlest hint of pinky-beige color.

ASOS Matte Liquid Lipstick in Observant, $11.50, available at ASOS.
An everyday fall shade that will go with everything.

ASOS Matte Liquid Lipstick in Overqualified, $11.50, available at ASOS.
We liken this shade to something in between a "dusty rose" and a "fuzzy peach."

ASOS Matte Liquid Lipstick in Patience, $11.50, available at ASOS.
This blue-toned red isn't just pretty — it'll also make your teeth look brighter.

ASOS Matte Liquid Lipstick in Prove It, $11.50, available at ASOS.
A dark, midnight blue liquid liner for moments you want to give your eyes a pop of color. Even better: It will. Not. Budge.

ASOS Liquid Eyeliner in Vigilant, $9.50, available at ASOS.
Gold eyeliners tend to veer on the light side, but this metallic version is surprisingly pigmented.

ASOS Liquid Eyeliner in Straight Up, $9.50, available at ASOS.
A super creamy black eyeliner for the perfect smoky eye.

ASOS Eye Liner Twist Up Pencil in Pushy, $8, available at ASOS.
Use this lip liner with the Matte Liquid Lipstick in Observant for a shade match made in heaven.

ASOS Lip Liner Pencil in Sturdy, $8, available at ASOS.
This red hue is so pretty, you'll want to fill your entire lips with it.

ASOS Lip Liner Pencil in 1/2 Full, $8, available at ASOS.
Never worry about sharpening a dull point again; these lip pencils simply twist up.

ASOS Lip Liner Pencil in Sorted, $8, available at ASOS.
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