When Supermodels & Sparkles Collide: Celebrating 15 Years Of Victoria's Secret & Swarovski

Apparently, there’s an evolutionary reason for our attraction to sparkles — primitive humans saw shimmer in nature as a sign of water, a vital resource. We’re not saying that a sparkling angel wing is an essential part of survival, but it does explain why Elsa Hosk’s look at the 2017 Victoria’s Secret Fashion Show gave us life the way it did.

Though it seems like Swarovski crawled out of the cosmic soup already attached at the hip with Victoria’s Secret, the two brands didn’t come together until 2003, eight years after the lingerie brand began hosting shows. Pre-Swarovski, the looks were very ‘90s — lots of monochromatic slip dresses, frosted lipstick, and bridal teddies. But thanks to the maximalism of the 2000s (remember our penchant for bedazzling everything from our trucker hats to our T-Mobile Sidekicks?), the Victoria’s Secret show got a boost in drama once Swarovski came into the picture. Fifteen years later, the two are celebrating a very appropriate “crystal” anniversary with Hosk's outfit, a pair of red-and-gold wings covered in 275k crystals. "I can't wait to step on the runway and set the stage on fire," Hosk told us backstage before the show.

Fire. Water. Crystals. You're catching on, right? Click through to see 15 years worth of life-giving shine.

Photo: Courtesy of Swarovski.
2003 — Naomi Campbell
Photo: Billy Farrell/Patrick McMullan/Getty Images.
2005 — Heidi Klum

In 2004, Victoria's Secret took a break from its fashion show format and hosted a "Angels Across America" road-trip.
Photo: KMazur/WireImage.
2006 — Caroline Winberg
Photo: Courtesy of Swarovski.
2007 — Heidi Klum
Photo: John Parra/WireImage.
2008 — Alessandra Ambrosio
Photo: TIMOTHY A. CLARY/AFP/Getty Images.
2009 — Sessilee Lopez
Photo: Theo Wargo/Getty Images.
2010 — Martha Streck
Photo: Courtesy of Swarovski.
2011 — Alessandra Ambrosio
Photo: Courtesy of Swarovski.
2012 — Cameron Russell
Photo: Courtesy of Swarovski.
2013 — Lindsay Ellingson
Photo: Courtesy of Swarovski.
2014 — Lily Donaldson
Photo: Courtesy of Swarovski.
2015 — Martha Hunt
Photo: Courtesy of Swarovski.
2016 — Josephine Skriver
Photo: Frazer Harrison/Getty Images.
2017 — Elsa Hosk
Show More Comments...