It's a solid list, no doubt about it, and also a small one. Why? Because getting the masses to agree on something as personal and unique as scent is nearly impossible. But there's an upcoming launch that we predict is going to go down in fragrance history for its universal (by universe, we mean the Refinery29 office) appeal: Gucci Bloom.
Despite the fact that all of us are very different, very particular people — and many would never gravitate toward a floral blend in a pink bottle — we've been put under a spell by Gucci's latest scent. And it's not just the beauty team. Normally, we field emails from staffers in other departments blaming us for their headaches and asking us, politely but firmly, to stop spritzing. Not when this is wafting through the air, though. It’s like the sisterhood of the traveling perfume over here.
Ahead, our unfiltered (and #NotSpon!) opinions on Gucci Bloom, the scent worth splurging on come August.
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"My favorite scents normally have strong notes of sandalwood and musk, but this smells like pure tuberose to me. The white flower is heavy, but not overwhelming. It's a perfectly balanced scent: rich, but subtle; light, but sexy; sweet with a sour bite. I want to wrap myself up in this smell and never let it go." — Samantha Sasso, beauty editorial assistant
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"I didn't need any further proof that Alessandro Michele is a divine being sent from the Heavens to tempt us with lust, greed, and envy, but here it is anyway, in the form of a fragrance. It was love at first sniff for me (and everyone else, apparently) because it's heavy on my two favorite notes: tuberose and jasmine. It's sexy and woody and even a little musky, but not so much that you'd feel the need to reserve it for night — in other words, nothing like what you'd expect from a fragrance named Bloom that comes in a millennial pink bottle." — Alix Tunell, senior beauty editor
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"I like a barely-there 'skin' scent (namely, the Kiehl’s Original Musk I’ve been wearing for years) as opposed to anything obviously perfume-y, so florals usually aren’t my bag. I didn’t expect to like Bloom, but the surprising warmth and sensuality of it caught me by surprise. It’s not a light, fresh, summery floral — it has a dramatic, slightly narcotic quality that takes it from garden-variety to smelling like a literal garden, except the dirt’s been kicked up and some of the rosebushes have been crushed and the lily of the valley was stepped on because there was either an orgy or a huge fight or both and then everyone left and someone smoked a cigarette. Can you dig it?" — Rachel Krause, beauty writer
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"This fragrance smells like the best jasmine to ever exist. I grew up drinking jasmine tea, so this transports me back to when I was a kid, pouring piping hot water onto the dried leaves and watching them bloom (see what I did there?) into a steamy, fragrant masterpiece. It opens up in a really nice, subtly sweet way — like what happens when you put half a tablespoon of sugar into your tea." — Mi-Anne Chan, beauty writer
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"Normally, I want my perfume to smell like an entire sidewalk of bodega flowers (hey, I’m a Brooklyn girl through and through). Bloom is just that. And it’s not just because of the name — one spritz of the tuberose and jasmine blend transported me from our Financial District office to the corner of 23rd and 8th, where I find the prettiest bouquets in Manhattan." — Khalea Underwood, beauty writer
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