One of These TK Latine-Owned Fragrances Could Be Your 2026 Signature Scent

Do you have a signature scent? That perfume that’s so you that anytime someone catches a whiff of it, they’re instantly transported to memories, moments, or thoughts of you. That unmistakable, this-is-Raquel kind of smell.

If you don’t have one yet but have been searching for or thinking about developing a distinctive aroma that makes you feel confident and magnetic, you’re in good company. Google Trends shows an uptick in searches for “What is my signature scent,” while the #signaturescent hashtag has racked up millions of views on TikTok. In a world where trends shift almost weekly, people are craving timeless fragrances they can wear for a lifetime.

My colleague Jacqueline Kilkita spoke with a perfumer to discover how to find your signature scent, and she learned that the process starts like any other self-discovery journey: by asking yourself questions. Ask yourself questions like, “Who am I?” “How do I want my fragrance to make me feel?” and “What do I want to channel more of?” The answers can help reveal which olfactive family your signature scent might live in. Maybe you’re drawn to aromatic notes, woody blends, gourmand sweetness, or florals. From there, you can start testing fragrances in person at your local mall (remember those?) or ordering samples online. Trying scents on your own skin is key before committing, since perfumes can smell different from person to person.

As you begin your signature scent journey, we’ve gathered some of our favorite Latine-owned fragrances to explore and maybe even claim as your own.