Commenting on the importance of her business’s online debut, and hinting at the possibility of a brick- and-mortar store, Katrantzou told British Vogue , "E-commerce is an exercise in learning about your customers and preparing for your first stand-alone shop.” The prospect of standing in a plush fitting room, slipping in and out lampshade dresses in every color possible sounds like our kind of perfect, really.
Designed and built by web developers King and Partners, the e-commerce site – described as “gallery like” by Katrantzou — was a work in progress for more than a year. Customers can shop an exclusive online collection, picked from the label’s first resort collection, and even engage with the designer herself, in the Mary’s World section. But, our favorite feature has to be the Katrantzou clock. Designed in collaboration with Ferdinando Verderi, the clock marked the live countdown to the digital store launch, and features MK-clad models as rather chic clock hands.
Revealing that she’s not content with just designing clothes, she went on to say, “At the moment, we're trying to build an infrastructure to launch bags. It'll be a small, inclusive range, but it has to be desirable and I'm a perfectionist, so it won't happen quickly!” We can wait, Mary, we really can.
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