Jimmy Choo is casting off its ultra-glamorous outlook and taking a whole new direction, according to Sandra Choi, the brand’s new creative director. The designer and niece of the man himself, explains her vision for the brand: "It's time to give this place a shake. Jimmy Choo is that sexy, strappy, stiletto thing — but it can be something else, too. [The new Choo woman] doesn't need to get her hair done, and she has a sense of attitude which is, 'You know what? This is me.'"
Choi has worked at the label since 1989, and while she no longer speaks to her uncle (they fell out when she stayed on at the company after he sold his stake in the business), we look forward to seeing how her vision for the company becomes a reality. Watch this video to discover a little more about Choi's creative vision. (Vogue)
San Francisco gets a lot of stink-eye thrown its way when the subject of style comes up in conversation. And, as much as we’ve seen S.F. evolve and become a smidge more fashion conscious, the streets are still be peppered with Patagonia and Betabrand. That’s just the way it is.
With normcore (dressing like a read
The one thing we're always begging for in plus-size clothes is to have the same options that are available in straight-size sections. But, while many areas are still lacking — you've seen our list of gripes before — skater skirts are one trend that's dominating the plus-size market.
With its super-flattering read