Beauty Test Lab: Rubber Nail Polish

We've freely admitted to being packaging snobs with our beauty products, but we think it's time we come clean about another of our beauty sins: We're name whores. If a product has a cool, enticing, just-plain-neat-o name, we're the first to snatch it up. Case in point: Rubber nail polish (admit it, you just got really interested, all of a sudden, didn't you?)
Created by British brand Illamasqua and promising to be a mix between a matte and a jelly, rubber nail polishes gave us an immediate "what the what" reaction, followed by a moment. So, of course we called in every shade on offer and had our very own Connie Wang put this new fingertip fad to the test. Check out the video to find out if rubber nail polish lived up to our expectations.
Illamasqua Rubber Nail Varnish, $14, available at Sephora.
Photographed by Lia Schryver

R29 Original Series

Watch Now
Hey Hollywood - you can't win without women. We helped 12 female directors claim their power.
Watch Now
In fashion, what's seen on the streets is just as important as what goes down the runway.
Watch Now
The craziest trends, most unique treatments, and strangest subcultures in the beauty world.
Watch Now
A premiere series about the important moments, powerful women and pressing issues of our time.