Well, this is a collaboration we didnt see coming. Pitchfork and Purina ONE are apparently collecting the most hipster adorable photos of pets from around the country, and posting them in a Pinterest-like fashion for your viewing pleasure. If you're constantly scrolling through your Instagram feed looking for the good stuff (pet pics), this one's for you. We don't know or care why this is happening, we're just really, really into it. Our cat's ironic glasses are cuter than your cat's ironic glasses. So there. (Pitchfork & Purina ONE)
Photo: Via Pitchfork