World, meet a Kisua, your new go-to staple for simple silhouettes and bright patterns. It's a brand that dares you to throw out whatever preconceived notions you might have about African fashion and see it in a new light.
Kisua aims to bring ready-to-wear African designs into the closets of women around the globe. CEO Samuel Mensah, creative director Danica Lepen, and Brit fashion heavy weight Ozwald Boateng fund each designer they take under their wing. "We fuse traditional elements with a modern vision and know-how," Lepen explained to the Telegraph.
The newly launched Kisua e-shop is challenging the cliché of traditional African "wax patterns and beading" by stocking boldly saturated prints and minimalistic accessories. There are also plans to roll out a footwear line as the site takes off. It's all part of Kisua's mission to show the world the global relevance of African fashion, while, in turn, providing the designers with a platform to sell their clothes and gain business experience. It's a win-win situation, really: You enhance your wardrobe while helping young designers make a name for themselves. What's better than that?