It's sad to think magazines are dying slow, cash-starved deaths, and we're pulling for the big, beautiful, fashion-centric stalwarts of print. W , for one, seems to be dipping its toe in the pool of greater online revenue with the first-ever shopping guide it ran alongside photos of this month's Jennifer Aniston editorial. Numbered bullets correspond to the Stella McCartney garters and Wolford stockings Aniston wears in the shoot, and the guide even links to some shopping sites. Catherine Hong, W's online director, said that all of April's center-of-book spreads will get the shop-by-numbers treatment. Well done, W. We sort of do want to dress like a sultry seductress on the run from the law. Can you guys get us Gerard Butler as well?