When it comes to buzzy tips about famed Castro shop, Unionmade, our ears are perpetually perked. Not only are we chomping at the bit waiting for the retailer's first-ever women’s shop, Mill, to swing open, but when we recently caught a glimpse at the cool, co-ed campaign introducing the female-focused spot — we were itching for more. And lucky for us (and you), we got our paws on some sweet behind-the-scenes polaroids from the shoot, captured by photographer Andrew Paynter.
“We were drawing from the ease and casualness of summer — a time to really embrace simple, comfortable, and classic pieces,” Unionmade’s Spencer Lemon explained about the campaign. Oh, and did we mention the blue-hued pics feature a slew of famous S.F. faces (you may recognize Derek Fagerstrom and Lauren Smith from Curiosity Shoppe) modeling in the mash-up. Plus, it even offers up a look at Mill’s new e-shop Millmercantile. We’re marking down the minutes until we can shop the stylish wares.
Want to see what's in store? Click to see the lookbook here and check out the artsy outtakes after the jump!