The Toothpaste That Isn’t: Lush’s Futuristic-Meets-Earthy New Product

We're equally excited and weirded out by Lush's Toothy Tabs, a new alternative to toothpaste. Available in six different flavors, this futuristic—but also kind of crunchy—approach to toothpaste is comprised of solid tabs made up of the same active ingredients in your typical drugstore brand. To use, you just crush 'em, add water, and then brush as usual. Not only do Toothy Tabs add a new, fun twist to your brushing routine, but the all-natural ingredients and 100% recycled box will have you feeling fresh and eco-friendly in no time. Sound strange? We agree, but we can't help but be intrigued. Plus, at $3.95 a pop and with names like Breath of God and Atomic, how can you not try them!? 

Lush Toothy Tabs, $3.95, available at Lush.


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