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Sonia Rykiel Plans To Recapture The US With Her Resort And New Basics Line

sonia-rykiel-resort-2010
Sonia Rykiel will showcase her resort and pre-spring collections for the first time in New York this week, as a push to reintroduce the quirky-chic French brand back into the U.S. Alongside these collections, Rykiel will also present a new capsule collection of basics starting at $155 for a T-shirt to $235 for a cotton dress. If the success of Sonia Rykiel's collaboration with H&M is any indication of how well it'd do in their US reentry, we're optimistic that in a few months Rykiel's punchy knits will be as common as Breton stripes here in the States. Bienvenue! (WWD)
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