Shop-O-Rama! Experience Retail Nirvana At R29’s Just Relaunched Boutiques Site


Maybe you're snickering a little bit because we referred to our beautiful, newly relaunched e-commerce site
as "nirvana." The truth is, we're not exactly kidding. Partnering with Lucky magazine and American Express Zync for the first month of the launch, Boutiques is now home to 25 utterly awesome shops and brands that we feel offer the finest—and coolest—selection of clothing and accessories out there (Rachel Comey, TenOverSix, Acne, A.OK, the beat goes on). Best of all, you don't need to live in NYC or Chicago to get your hands on the goods. That's what Boutiques is all about—creating a fresh-faced, fun-to-navigate online space to snoop around and shop-hop for just about everything you need this fall. Best part? Every day we'll be featuring our 24-hour Daily Deal: A lust-worthy piece that's up to 50% off. So, even if you're not in the market for a whole wardrobe overhaul, a shiny new Alexander Wang skirt for a pittance might do in a pinch!


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