Olivier Chats Theyskens’ Theory’s Sea-Themed Spring ’13 Campaign

No, that's not a tan, we're just flushed from the close-to-sub-zero temps. Can you tell we're grumpy about NYC's f-f-freezing weather? But, despite the chill-factor, there's something romantic about the howling wind, gray scale, and the cozy feeling of snuggling up under our down comforters. Well, apparently, there was a similar sentiment in Olivier Theyksens new spring '13 campaign for his Theyskens' Theory line — if we replaced the cityscape with seascape. Specifically Knokke Le Zoutte in Theyskens' own Belgium.

The ads, shot by Willy Vanderperre, feature model Wylie Hays — posing in sleek, slinky dresses, and seriously glam separates in Hunters Point Plaza, Long Island City— juxtaposed with dreamy photos Theyskens snapped in said Belgium oceanside town. Theyskens explains that he chose the location, "because it is the shore of my country and I find it beautiful —  I wanted a shore that doesn't look holiday-like, or exotic. I wanted the
image of a place more charged with emotions. The day I shot the sea was windy and semi-rainy; exactly the way I like it." Sound familiar?

It's a perfect compliment to the covet-now spring pieces, which boast the spare, subtly expensive simplicity that continues to be a consistent hallmark of the designer's pieces. The inspiration this season, of course, was culled from the shores: "I was primarily interested in a selection of beautiful pictures from Guido Mocafico of jellyfishes shot in the deep sea. They appear as such beautiful, strange, and intricate creatures gracefully subsisting in immense and dark surroundings,” says Theyskens. On a day like today, we can totally identify with his dark 'n' stormy brainwaves.

Click through to the next page to see more of Theyskens' Theory's spring '13 campaign.

Photo: Courtesy of Theyskens' Theory


Photo: Courtesy of Theyksens' Theory.


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