While October might automatically make you think of Halloween, it's also when beauty retailers fast forward to the holiday season to stock shelves with gift sets galore. Not so into all the seasonal stuff? Fret not, because this is also a popular time for tons of non-holiday roll-outs — in case you aren't ready for all the merriment.
Case in point: Ulta Beauty's New Arrivals section. From trendy eyeshadow palettes to strengthening hair care, there are lots of new products to choose from. Everything to add to your cart, ahead.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.