Fashion Week isn't just about discovering your new YSL Tributes are really, really uncomfortable. Behind all the madness, there's a different sort of discovery—the thrill of finding a new designer who could be the next Wang or Proenza. And 10 of them? Frisson-central. We did our research and came up with a cheat-sheet of rising stars whose names you've got to memorize. Though they're all not quite household yet, to those in-the-know, these 10 young-guns are already generating a big buzz. Our list is democratic—fresh first timers stand next to already-profiled-in-Vogue lines; a Peter Som disciple might be uncomfortable sharing space with Gaga's go-to gal. But whether they're a few seasons old or fresh meat, each of our picks gives established names a run for their money. Study up now, or better yet buy…we know an investment when we see one.
Check out 10 rising Fashion Week designers—with pics from their fall '11 collections—you need to know!