Make Up For Ever’s New Store Has It All

C-c-changes! Part of the SoHo Sephora has been reimagined, becoming a Make Up For Ever store-within-a-store starting in T minus one day—that's tomorrow folks. Designed with a backstage vibe in mind, the boutique comes replete with the brand's full-range of highly pigmented and pro-level products—we're talking fake lashes, HD foundation (oy), full-spectrum shades, wild sparkles, fake blood, and more. Our fave part? Sampling is definitely approved: an oversize touch-screen board is mounted at the Eye Shadow Station (packed with every color) allowing makeup artists to demonstrate application techniques; iPads are located throughout the store, offering tips, videos, and linking to your favorite social networking sites; and four makeup stations are set up in the back for personalized lessons. That's enough Avatar-worthy high-tech gear and beauty products to send makeup junkies into O.D. territory. And here's another reason to stop by—starting on Friday and continuing all weekend, customers will get their pick of 12 complimentary 20 minute makeup lessons and the first 100 shoppers will receive a free Rogue Artist Lipstick in #43, a bright, bold red. The most technologically advanced beauty boutique....ever.

Make Up Forever at Sephora, 555 Broadway (between Prince and Spring Streets), 212-625-1309

Want more makeup? Check out our guide to the fall's coolest colors here!

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