Ice-Cream Art Is Now A Thing & We’re Into It

Photographed by George Zervoudis.
When we think back to the art openings we've most recently attended, the refreshments always seem to begin and end with a bottle of vino — and maybe a picked-over cheese plate. While there's nothing wrong with a little wine and cheese, we personally like to do things big, bold, and just a bit more decadent. That's why we're ready to unveil something way more delectable for our NYC readers. All summer long, we're teaming up with our friends at Magnum to bring you the perfect pairing of artistry and chocolaty goodness. First step? Come visit the Soho pop-up locale to make your own chocolate-covered ice-cream bar, complete with dipping options made with Belgian chocolate and other luxe toppings. Next, choose from one of four pedestal photo boxes — each inspired by an iconic NYC art movement — to bring your handiwork to life and create the perfect pre-bite Instagram shot. Add the hashtag #MagnumNYC, and your snap might even be put on display. Start dreaming up your favorite flavor combo now; we'll see you at the city's sweetest destination.

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