This Is What London Fashion Shows Looked Like In The ’60s

Between spontaneous make-out sessions, front-row meltdowns, and of course, Kanye, Fashion Week and awards season always make midwinter 100 times more exciting. In the spirit of the Oscars this Sunday, we thought we’d turn our attention to
a more humble time for awards shows: the early 1960s. On British Pathé, a newsreel archive, we came across this video of the first-ever Sunday Times International Fashion Awards. The event took place in 1963, and boasts all the shift dresses and thigh-high boots one could possibly desire.  

Leggy models don Twiggy-esque eyeliner and strike poses in designs by Pierre Cardin and Emilio Pucci. It's designer Mary Quant, however, who takes home the biggest honor, the Sunday Times
International Fashion Award for Britain. Her models strut it out in buffalo-check apron dresses, prim pantsuits, and gold stockings.

Watching this makes us wish every awards show came complete
with trumpeters and a Duchess presenter (paging Kate Middleton). Check out the video below to marvel at
Quant’s creations and see how these designers ignited the iconic mod movement.      

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